Marketing10 min read
Digital Marketing Excellence: Thailand Market Strategies 2025
Admin User
Senior Consultant
June 23, 2025
Thailand's Digital Marketing Landscape: 2025 Overview
Thailand's digital ecosystem has reached unprecedented sophistication, with 77% of the population actively engaged across multiple digital platforms.
Market Dynamics and Consumer Behavior
Platform Preferences:
- LINE: 95% penetration rate, essential for customer communication
- Facebook: Primary social commerce platform with 51 million users
- TikTok: Dominant among Gen Z with 24 million active users
Success in Thailand's digital marketing landscape requires deep cultural understanding and platform-specific strategies.